Matthew S. Fischer

Brand Identity, Packaging & Campaign Concepts

Strong branding is more than a logo. It is a complete visual and verbal system that helps an organization communicate who it is, what it offers, and why people should care.

This collection features brand identity design, product packaging, apparel concepts, campaign development, presentation mockups, and visual storytelling created for businesses, organizations, and original product concepts. Each project was developed to demonstrate how strategic design and copywriting can work together across physical products, digital marketing, branded merchandise, and customer-facing communications.

The Last Drop Sauce Co.

Wing Sauce Packaging and Product Brand Concept

The Last Drop Sauce Co. was developed as a premium wing sauce brand designed to feel bold, flavorful, and retail-ready. The concept includes four distinct varieties: BBQ, Buffalo, Garlic Parmesan, and Caribbean Jerk.

The packaging uses a dark, textured label system that creates a strong shelf presence while allowing each flavor to remain easy to identify through carefully selected accent colors and descriptive copy. Flavor statements such as “Smoky. Rich. Bold.” and “Classic. Spicy. Tangy.” communicate the personality of each sauce quickly and give customers an immediate sense of what to expect.

The handwritten logo adds an approachable, handcrafted quality, while the clean typography and structured information hierarchy help position the product as professional and commercially viable. The staged food photography and packaging mockup show how the brand could appear in advertising, restaurant promotions, e-commerce listings, retail displays, and social media campaigns.

This project demonstrates the development of a cohesive food brand from naming and visual identity through packaging design, product positioning, flavor copy, and commercial presentation.

Project focus:
Food packaging design, sauce branding, product naming, label design, flavor copywriting, food marketing, retail product mockup

Trap Pax Collection

Streetwear Branding and Merchandise Mockups

The Trap Pax Collection was created as a bold streetwear concept built around high-contrast typography, graffiti-inspired graphics, neon color, and youth-oriented visual energy. The identity uses bright green and pink against black apparel to create a highly recognizable look across multiple products.

The collection includes a hoodie, hip pouch, trucker hat, and long-sleeve shirt. Each item applies the brand differently while maintaining consistent typography, colors, graphic treatments, and the “Keep Trappin” campaign line.

Rather than placing the same logo in the same position on every product, the system was adapted to fit the form and function of each item. Sleeve graphics, patches, zipper details, front prints, and accent stripes create variety without weakening brand recognition.

The final presentation was designed as a one-page catalog-style promotional piece that could support an online store, product launch, social media campaign, wholesale presentation, or streetwear lookbook. This project demonstrates my ability to translate a visual identity into a coordinated merchandise collection and present it as a market-ready brand.

Project focus:
Streetwear branding, apparel design, merchandise mockups, hoodie graphics, accessory design, product catalog layout, fashion marketing

Cleveland / Canton Amateur Soccer Club

Soccer Kit Design and Athletic Brand System

This soccer kit concept was created to explore how a regional amateur club could establish a stronger, more unified identity both on and off the field. The design system combines a bold bear crest, crossed-sword iconography, high-energy patterns, and a flexible color palette built around strength, unity, and competitive ambition.

The concept extends beyond a single match jersey. It presents a complete athletic brand system that includes a primary match kit, alternate uniform, warm-up apparel, travel gear, goalkeeper accessories, coaching apparel, and branded merchandise. Each piece was designed to feel connected while still serving a specific role within the organization.

The expressive match kits help the club stand out during competition, while the more restrained navy and blue travel apparel provides a professional look for players and staff. Supporting language such as “One Club. One Culture. One Standard.” gives the identity a clear voice and reinforces the values behind the visual system.

This project demonstrates my ability to develop sports branding, uniform concepts, apparel graphics, presentation layouts, campaign messaging, and scalable brand assets that can be applied across an entire organization.

Project focus:
Sports branding, soccer kit design, athletic apparel, logo application, merchandise design, brand messaging, presentation mockup

Melissa Preece Therapy

Therapist Brand Identity and Client-Facing Collateral

The Melissa Preece Therapy identity was designed to communicate compassion, trust, balance, and personal growth. The visual direction uses a soft lavender palette, refined typography, and a custom monogram to create a professional brand that feels calm and approachable without becoming overly clinical.

The identity system extends across business cards, stationery, appointment cards, envelopes, folders, notebooks, and branded office materials. This demonstrates how a carefully developed logo can become the foundation for a consistent client experience across both print and digital touchpoints.

Messaging such as “Compassionate care. Meaningful change.” and “A safe space to heal. Support to grow.” helps define the practice in clear, human language. The copy is intended to reassure potential clients while communicating the therapist’s purpose and approach.

Every element was designed to support a welcoming experience—from the first online impression to appointment reminders and printed client communications. The result is a cohesive healthcare brand identity that feels credible, personal, and emotionally appropriate for a therapy practice.

Project focus:
Therapist branding, healthcare logo design, professional identity system, stationery design, brand messaging, client collateral, wellness marketing

Swensons Sitcom Character Concept

Restaurant Character Campaign and Branded Entertainment Idea

This speculative campaign concept reimagines several well-known Swensons menu favorites as an ensemble of original sitcom-inspired characters. The idea was developed to show how a restaurant brand could turn familiar food items into recurring personalities designed for social media, digital advertising, in-store promotions, and branded merchandise.

The cast includes a Galley Boy burger as the confident lead, a milkshake as the expressive original, fries as the anxious worrier, and potato puffs as the unpredictable wildcard. Together, they create a playful group dynamic that gives the brand an expandable storytelling platform rather than a single advertisement.

The campaign direction combines nostalgic drive-in design with modern character development. Vintage colors, retro typography, illustrated signage, and restaurant imagery connect the concept to Swensons’ established history, while the character-driven format creates opportunities for short videos, recurring social posts, limited-time promotions, collectible merchandise, and customer engagement.

The supporting line, “Good Food. Good Company. Great Characters.”, connects the restaurant experience with the campaign’s central idea. This project demonstrates my ability to combine brand strategy, character development, copywriting, campaign planning, visual design, and presentation storytelling into one marketable concept.

This is an independent speculative concept created as a creative portfolio project and does not represent an official Swensons campaign.

Project focus:
Restaurant marketing concept, character design, campaign development, social media content, branded entertainment, food advertising, creative copywriting