MATTHEW S. FISCHER

Louisville, Ohio | Northeast Ohio
330-705-1630 | mfischer007@gmail.com | LinkedIn

TERRITORY SALES REPRESENTATIVE

Food-distribution sales professional with more than 20 years of experience in foodservice, hospitality, operations, and business ownership. Managed an approximately $3.5 million Northeast Ohio territory, averaging roughly $70,000 in weekly sales. Grew the assigned route by approximately 25% and increased organic sales within existing accounts by approximately 35%.

Experienced in account retention, new-business prospecting, pricing, margin management, route planning, perishable products, issue resolution, and building relationships with owners, general managers, chefs, and purchasing decision-makers.

CORE SKILLS

Territory Management • B2B Food Sales • Account Growth • New-Account Prospecting • Route Planning • Pricing and Margin Management • Perishable Food Products • Customer Retention • Sales Reporting • Issue Resolution

PROFESSIONAL EXPERIENCE

NORTHERN HASEROT

Distributor Sales Representative
Canton, Ohio | August 2022–October 2025

• Managed and developed an approximately $3.5 million Northeast Ohio food-distribution territory.

• Averaged approximately $70,000 in weekly sales across independent restaurants, hotels, clubs, healthcare organizations, schools, and institutional accounts.

• Grew the assigned territory by approximately 25% through consistent prospecting, account development, and customer retention.

• Increased organic sales within existing accounts by approximately 35% through product expansion and consultative selling.

• Maintained regular in-person relationships with owners, general managers, chefs, purchasing managers, and operational leaders.

• Prospected for new accounts through field visits, referrals, networking, and targeted outreach.

• Developed weekly call plans and efficient territory routes to maximize customer coverage and field activity.

• Sold fresh and frozen proteins, poultry, seafood, produce, dairy, deli items, prepared foods, grocery products, and operational supplies.

• Managed customer pricing and product recommendations while protecting gross profit.

• Resolved availability, substitution, credit, delivery, and customer-service issues quickly.

• Coordinated with purchasing, transportation, customer service, credit, and warehouse teams.

• Earned Salesman of the Month recognition and additional performance-based awards.

F7LTD LLC

Founder and Business Development Lead
Louisville, Ohio | 2023–Present

• Develop new business through referrals, networking, direct outreach, and consultative sales.

• Meet with business owners to identify operational, marketing, and revenue-development needs.

• Manage proposals, pricing, client relationships, project delivery, and account retention.

THE RAGING AVOCADO / ANGRY AVOCADO

Owner and Operator
Northeast Ohio | 2015–2021

• Managed food purchasing, vendor relationships, inventory, menu pricing, food costs, sales, and daily operations.

• Built relationships with suppliers, event organizers, business owners, and customers.

• Developed firsthand knowledge of the purchasing, pricing, service, and profitability challenges facing independent food businesses.

ADDITIONAL EXPERIENCE

More than 20 years of progressive foodservice and hospitality experience, including culinary leadership, restaurant operations, purchasing, inventory management, menu development, customer service, and business ownership.

EDUCATION

Bachelor of Applied Science, Graphic Design
Full Sail University

Broadcast Media and Production Diploma
Ohio Media School

Culinary Arts and Hospitality Management Studies
International Culinary School of America

ADDITIONAL QUALIFICATIONS

Valid driver’s license • Experienced managing a travel-intensive territory • Established knowledge of Cleveland, Akron, Canton, Stark County, Summit County, and surrounding Northeast Ohio markets